[PERSONAL]


Nike Rise
Digital Design - Graphic Design - Social Strategy

Nike Rise represents the second type of Nike retail experience, one that is centered on the pulse of the city and provides unique customer experiences like run clubs and exclusive gear. The goal was to rebrand Nike Rise to reflect that pulse through a dynamic grid system, with strong black and white photography alongside the blue and orange accents.

Once the design system was created, it had to be adapted to different media channels and out of home applications like billboards, store facades, Email, .COM, Nike App, Social, among others.