Digital Design - Graphic Design - Social Strategy
Nike Unite represents the rebranded name for all Nike Factory stores. The goal was to rebrand the look and feel of these factory stores, and help elevate their brand image. Wanting to promote a slightly more premium experience, and separate itself from the image that Factory stores don’t have the most exciting gear or in store experience. The design system reflects this through a graphic blocking system that showcases athlete and store imagery, alongside a custom map grid of each specific location, and strong copy to communicate their comeback into their respective communities.
